© 2019 by Stel Bernardo

EXPERIENTIAL

HÄAGEN-DAZS SUMMER STUNT

THE BRIEF

Häagen-Dazs wanted to accompany their äah sampling program with a notable stunt during the summer in NYC. 

THE IDEAS

We gave them three creative concepts - one being an ultra-premium experience that showcases their brand's personality and teaches consumers about the brand and its products, the second concept being out of the ordinary, like bringing a story book to life, that consumers will uniquely enjoy and share, and lastly, a concept that pushes their brand's persona yet reaches the passion points of their target consumers. We also gave a few bonus ideas just for fun. 

MY RESPONSIBILITY

I was the Creative Conceptor on the team, where I had to lead brainstorms, narrow down ideas, write the content in the deck, manage designers for environmental mock-ups and template, and assist the Creative Director finishing the pitch deck. 

THE PITCH DECK