HÄAGEN-DAZS SUMMER STUNT
Häagen-Dazs wanted to accompany their äah sampling program with a notable stunt during the summer in NYC.
We gave them three creative concepts - one being an ultra-premium experience that showcases their brand's personality and teaches consumers about the brand and its products, the second concept being out of the ordinary, like bringing a story book to life, that consumers will uniquely enjoy and share, and lastly, a concept that pushes their brand's persona yet reaches the passion points of their target consumers. We also gave a few bonus ideas just for fun.
I was the Creative Conceptor on the team, where I had to lead brainstorms, narrow down ideas, write the content in the deck, manage designers for environmental mock-ups and template, and assist the Creative Director finishing the pitch deck.
THE PITCH DECK