OTIS SPUNKMEYER: SUMMER STUNT
Otis Spunkmeyer wanted to create a stunt "Only-for-Everyone" (as their tagline states) that was buzz-worthy and would allow to sample their products.
After many rounds of ideation, we ended up offering a fun-filled July 4th weekend for families by building a limited-time ballpit in the middle of Santa Monica pier while letting anyone and everyone enjoy Otis Spunkmeyer treats. We also had a slow-mo camera right at the top of the ballpit that captures their action shots as they jump in and lets them share on social.
I was the Creative Strategist on the team, specifically worked on: writing pitch deck for ideation rounds with the client, designing the signage for the activation, briefing designers to create a mock-up and production-ready files for the ballpit skin, tent designs and video overlay, and writing copy for the signages and waivers.