EXPERIENTIAL + CELEBRITY PARTNERSHIP
SKINNYGIRL COCKTAILS: 2016 EVENT SERIES
Skinnygirl Cocktails asked our agency to help them achieve 2 goals:
1) To sell more Skinnygirl Cocktails products, especially in time for the launch of Watermelon Lime Margarita
2) To create a more intimate community of Skinnygirl Tastemakers (a niche group who signed up to get updates about Bethenny and her products).
We worked with Bethenny, her PR team, and Beam Suntory to get Bethenny's fans excited to buy Skinnygirl Cocktails at an elevated bottle signing in 3 different markets: Chicago, New York and Philadelphia. For each bottle signing, Tastemakers had access to get to the front of the line and they were invited to go to a Real Housewives of New York (RHONY) viewing party at a New York City rooftop.
Each event had hundreds of people sampling and buying the products, lining up for a photo with Bethenny, and fans sharing on social.
I was the Creative Strategist for the project, where I specifically worked on: designing pre-promotional materials such as the RSVP page, banners and posters for the event, ensuring décor was up to par to the client's and Bethenny's standards, to create a more engaging experience for the fans through a real-time social wall, and to help out wherever else needed - such as set-up and tear down.